FS Shop is a modern e-commerce platform designed for sellers who want to automate and intelligently enhance their sales. The system covers the entire cycle from attracting visitors, through purchase, to accounting and marketing evaluation.
Here is a comprehensive feature overview — written so you can use it directly as sales/presentation material for interested parties. I've divided it into what it does for visitors (shopping experience) and what it gives operators (management + automation).
E-commerce system — feature overview
Modern e-commerce platform with built-in artificial intelligence, multilingual support, and deep automation. One system covers the entire cycle: from attracting visitors, through purchase, to accounting and marketing evaluation.
🛒 For visitors — simple and smart shopping
- AI shopping assistant — visitors type in their own words what they're looking for ("I need soap for oily skin", "I need to connect my e-shop with accounting"), and the AI recommends specific products from the catalog directly on the website (it doesn't make anything up, only selects from real inventory). Works as a floating bubble or as a full-page guide; after a while browsing, it can ask "may I help?".
- Smart search — full-text with typo and diacritic tolerance ("mydlo" = "mýdlo"), autocomplete with product preview and prices, "Did you mean…?".
- Interactive filters and parameters — customers filter by properties (type, scent, size…) and products update live.
- Simplified purchasing — clear product card, quantity counter, "quick buy", variants (sizes/packages) one click away, prices with and without VAT.
- Recommended products — "You might also like" / cross-sell and related products under each detail → higher cart value.
- Multilingual and multiple currencies — visitors switch language and currency; prices recalculate automatically by exchange rates.
- Custom checkout — personal pickup, shipping selection by size/weight (unsuitable shipping auto-hides), optional parcel insurance, card payment (Comgate), bank transfer, and cash on delivery.
- Customer accounts, mobile version with slide-out menu, GDPR cookie bar (nothing is tracked without consent).
⚙️ For operators — automation, AI, and integrations
Artificial intelligence in administration
- AI product description generation (short and long) at the click of a button.
- AI product image generation (OpenAI / gpt-image) directly from description.
- AI translation into all languages at once — one click translates the entire product/page into all languages (EN, DE, PL, RU, HU, RO, UZ…).
- AI over parameters — automatic product tagging with parameters and consolidation of duplicate parameters.
Multilingual support, currencies, and VAT
- Fully multilingual e-shop (8+ languages), translations of products, categories, pages, and UI.
- Multiple currencies with automatic conversion by exchange rates.
- Foreign VAT (OSS) — fully prepared: Czech rate for domestic market, reverse charge with DIČ verification via VIES (0% for EU companies), OSS rates by customer country, export outside EU (0%) — including legal notices on invoices in 7 languages.
Marketing and measurement
- Google Tag Manager + GA4 + Google Ads conversion (passing order value, transaction ID, currency to dataLayer), Sklik, Meta Pixel, Google Consent Mode v2.
- XML feeds for Google Merchant Center, Heureka.cz, and Zboží.cz.
- "Verified by customers" — after order, info is automatically sent to Heureka/Zboží (reviews), including product list.
Catalog, content, and automatic linking
- Products with variants and parameters, bulk actions, stock levels.
- Automatic linking — cross-sell "You might also like", related products/links, linked pages → stronger internal linking for SEO and sales.
- Categories and pages with drag-and-drop ordering (order in top menu / side menu / footer is set by dragging).
- CMS pages with editor, display control (top/side menu, footer), and noindex toggle.
- Editable hero banner, USP banners, 4-column footer, email templates.
SEO and technical
- Clean URLs, automatic sitemap.xml, meta descriptions, structured data (Schema.org) for Google/AI.
- Remove product/page without 404 — hides from navigation, URL stays live (200) + noindex → Google quietly removes it, never a "broken link".
Orders, shipping, accounting
- Order management, numbering sequences, PDF attachments to emails, statuses.
- Shipping and payment with VAT calculator, drag-and-drop sorting, dimension limits (Zásilkovna etc.).
- Integration with Pohoda (XML export) and other accounting/inventory systems.
Summary in one sentence: One system that writes for you, translates, generates images, monitors VAT across the EU, measures conversions, sends feeds to price comparison sites, and advises customers what to buy — and you just manage content by dragging your mouse.
Would you like me to make this into a nice document (Word/PDF) or a sales page for your website (e.g., /features or /why-us)? I can easily shorten it to a "bullet-point" flyer, or expand it with marketing benefits for specific audiences (e-shops / B2B / services). Just let me know the format.
Key features:
- AI shopping assistant – visitors write naturally and AI recommends specific products from your catalog
- Smart search – tolerates typos, diacritics, offers autocomplete with price preview
- Automated content – AI generates descriptions, translations into 8+ languages, and product images at one click
- Multilingual and multi-currency sales – automatic exchange rate conversion, VAT management for EU (OSS, reverse charge)
- Intelligent shopping – interactive filters, variants, cross-sell, simplified checkout with shipping and payment
- Marketing and measurement – Google Tag Manager, GA4, Google Ads, XML feeds to price comparison sites (Heureka, Zboží.cz)
- Accounting integration – Pohoda connection, XML order export, inventory management
- SEO and structure – structured data, automatic sitemap, clean URLs, hidden products without 404 errors
Who will benefit: E-shop owners with diverse product range, sellers to foreign markets, companies selling in the EU needing VAT management, and anyone wanting to reduce manual work on content and marketing.
What you'll gain: Higher conversion through AI guidance, less time managing data and translations, correct VAT accounting with no risk, better visibility in Google and price comparisons, and most importantly — more efficient sales with less administration.
